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who manifesto who i've worked with what i do blog contact log in who manifesto who i've worked with what i do blog contact log in top who manifesto who i've worked with what i do blog contact log in search twelfth day -- grab the rss feed subscribe to the rss feed connecting with me twelfth day on twitter newer older archive advertising (16) b2b (10) branding (13) content marketing (14) copywriting (2) copywriting academy (10) demand generation (7) design (18) experience (21) green (2) infographic (1) inspiration (50) marketing (55) photography (3) presentation (12) productivity (3) research (8) revelations (5) seo (1) social media (14) storytelling (7) strategy (43) technology (42) theory (25) typography (4) video (13) writing (21) further reading and other links «sites about the new marketing» copyblogger futurelab logic+emotion herd mit advertising lab «sites about presenting» presentation zen slide:ology «sites about design» i love typography notcot adaptive path ideo labs design thinking «sites about the web» site inspire the long dog boxes and arrows carsonified «sites that challenge and inspire» ted lateral action seed magazine the computus engine nudge thursday mar 14 2013 looking for the latest thinking on b2b content marketing? i'm now mainly blogging at http://consideredcontent.com/blog/ i would love to have your company. jason ball | post a comment | share email print | permalink wednesday jun 06 2012 how to eat the content marketing elephant today, an increasing number of b2b marketers recognise that content-focused marketing is the way forward. in fact, it’s the main reason i haven’t posted in so long. over the last six months i’ve spent most of my waking hours working with both start-ups and ftse 100s on their content strategy and creation. while they’ve each been different in many ways, the same issue tends to come up with all of them: how do we create enough quality content with the resources we have? in some ways it’s not surprising, in pretty much all the surveys i’ve seen, creating sufficient content comes up either at the top or within the top three challenges for today’s marketers. but despite what some may fear, it’s not an insurmountable problem either (i’ve covered the core approach to this in an earlier post: the two biggest challenges content marketers face – and how to overcome them . recently, there have been a rash of books focused on the whole notion of the lean start-up. in this view of the world, you keep things simple and then iterate based on feedback (build-measure-learn as eric ries puts it). within lean principles are a couple of concepts that i think can help you structure your approach to content marketing: minimum viable content lean start-ups are advised to focus on delivering a minimum viable product (mvp) – essentially, a product that you can ship that will test your thinking in the open market. it will have just enough functionality to deliver value for customers without over-promising. importantly, it means you can ship something rather than spending months trying for perfection only to miss the opportunity. it’s an idea that can be easily ported across to content marketing. you do not need to replicate wikipedia to get going. start small. produce a concise, well written ebook that answers a real need among your customers (plug in to your salespeople and your support team to help source key topics). then spin out a couple of how-to cheat sheets. curate some third-party content together with your own view. and ask for feedback – what was useful? what wasn’t? what else would customers like to know? after this, you can begin thinking about additional content. for example, if you’re running an event, take the opportunity to video some of it and grab some backstage interview time with speakers and attendees. then, all of a sudden you have a series of short videos. two things though: it is important to deliver content consistently over time (offering something at least once per month is good). you do need somewhere to put all your content (or link back to it from). this can be a blog, a microsite or a resources page off your own site, but it needs to be easy to update as you add more content over time. of course, what happens if you get it wrong? pivoting if you start small, listen for feedback and keep a close eye on your analytics, you’ll be able to see what’s working and what’s not. while it’s important to give your programme enough time to become established, there is no reason to continue with elements that patently aren’t delivering. of course, you shouldn’t simply make a blanket assumption that the whole approach is wrong (there are too many other b2b marketers seeing outstanding success for that). it could be that you’re targeting the wrong people. or that you’re focusing on the strategic when you should be talking tactics (or vice versa). or that you’re relying on social media when you need an outbound push to get things rolling. the lesson here is to needle away at the issue, creating testable hypotheses about the root cause of the issue. this brings us to the idea of pivoting. pivoting involves learning from the past, retaining what’s working and reorienting your focus around this. in a content marketing framework, for example, you might find that your ebook bombed but your video interviews with customers and partners are delivering standout results. so, you drop ebooks and focus in on video – both creating more video content and learning what it is about what you’re doing that’s working. it might be the quick-hit format, your choice of interviewees, the topics they cover, the lessons they share – or any other element. importantly, don’t simply assume that every piece of content now needs to be video for ever more. it is important to have a well-rounded approach that caters for customers differing preferences. that way you avoid content cul-de-sacs that can be costly to back out of later. ultimately, content marketing doesn’t need to be as complex and scary as many marketers think. with an iterative approach, a solid feedback loop and the willingness and ability to change and evolve, pretty much any b2b company can make it a success. jason ball | post a comment | share email print | permalink in content marketing friday jan 27 2012 will these companies disrupt your market? focus – a site i'm quickly growing to love – has a nice infographic on some of the key disruptive companies in the market today. personally, i would add in salesforce.com who i still think has one of the most disruptive platforms in b2b (disclosure: i've worked with salesforce.com on their social-powered enterprise content with velocity partners – but i rated them highly before that). click the image to see it full size. original focus post here » jason ball | post a comment | share email print | permalink in b2b , infographic friday jan 27 2012 jwt's 100 things to watch out for in 2012 came across this via rod banner . it's ad agency jwt's predictions of new and notable things to watch out for in the year ahead. worth a flip through. jwt: 100 things to watch in 2012 view more presentations from jwtintelligence jason ball | post a comment | share email print | permalink in inspiration , strategy monday jan 16 2012 the future of the website i came across the embedded video on takeout's site . it gives a pretty good round-up of some of the main issues facing anyone developing a new site for the business. worth a watch. jason ball | post a comment | share email print | permalink in strategy page 1 2 3 4 5 ... 42 next 5 entries » this work is licensed under a creative commons license . --

URL analysis for 12thday.co.uk

http://www.12thday.co.uk/blog/?currentpage=2
http://www.12thday.co.uk/blog/how-to-eat-the-content-marketing-elephant.html?printerfriendly=true
http://www.12thday.co.uk/blog/category/writing
http://www.12thday.co.uk/blog/?currentpage=3
http://www.12thday.co.uk/blog/category/theory
http://www.12thday.co.uk/blog/recommend/14753715
http://www.12thday.co.uk/blog/looking-for-the-latest-thinking-on-b2b-content-marketing.html#comments
http://www.12thday.co.uk/blog/category/strategy
http://www.12thday.co.uk/blog/the-2-biggest-challenges-content-marketers-face-and-how-to-o.html
http://www.12thday.co.uk/blog/will-these-companies-disrupt-your-market.html?printerfriendly=true
http://www.12thday.co.uk/blog/category/revelations
http://www.12thday.co.uk/blog/recommend/14751874
http://www.12thday.co.uk/blog/how-to-eat-the-content-marketing-elephant.html
http://www.12thday.co.uk/blog/category/demand-generation
http://www.12thday.co.uk/log-in/?returnurl=%2f
velocitypartners.co.uk
thelongdog.co.uk

Whois Information

Whois is a protocol that is access to registering information. You can reach when the website was registered, when it will be expire, what is contact details of the site with the following informations. In a nutshell, it includes these informations;

Domain name:
12thday.co.uk

Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 02-Feb-2017

Registrar:
Easyspace Ltd [Tag = EASYSPACE]
URL: https://www.easyspace.com/domain-names/extensions/uk

Relevant dates:
Registered on: 10-Feb-2004
Expiry date: 10-Feb-2020
Last updated: 13-Dec-2017

Registration status:
Registered until expiry date.

Name servers:
ns1.namecity.com
ns2.namecity.com

WHOIS lookup made at 06:36:40 27-Aug-2018

--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:

Copyright Nominet UK 1996 - 2018.

You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at https://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

  REFERRER http://www.nominet.org.uk

  REGISTRAR Nominet UK

SERVERS

  SERVER co.uk.whois-servers.net

  ARGS 12thday.co.uk

  PORT 43

  TYPE domain

DOMAIN

SPONSOR
Easyspace Ltd [Tag = EASYSPACE]
URL: https://www.easyspace.com/domain-names/extensions/uk
Relevant dates:

  CREATED 10-Feb-2004

  CHANGED 13-Dec-2017

STATUS
Registered until expiry date.

NSERVER

  NS1.NAMECITY.COM 62.128.193.35

  NS2.NAMECITY.COM 84.22.161.171

  NAME 12thday.co.uk

DISCLAIMER
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2018.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at https://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

  REGISTERED no

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